Abstract:
We've seen campaigns that suck, where the message was fine but the art and copy was awful. Retackle a poorly executed campaign with your own art and copy, but keeping with the same message. In 2007, Lifelock CEO Todd Davis was so confident in his identity theft protection service, that he posted his Social Security number on an advertisement endorsing his product. Long story short, his identity has been stolen 13 times since. I'm sure he's learned his lesson.
The Original Print Ad for Lifelock
